Say hello to our new logo
Corporate logos are everywhere. They are so prevalent and deceptively simple that we often don’t recognize that they are extraordinarily sophisticated little symbols that carry a disproportionate amount of communication responsibility. For good reason, logo design is an elite field of an already complex business; the brainiest of all graphic design. To quote legendary graphic designer Paul Rand:
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
That’s a tall order. It’s all about identity, and part of the process of rebuilding a museum like ours is to rebuild its identity. The logo is a key feature and becomes nearly as important as the design of the museum itself because the logo is often the first impression that people will get of it. If our sophisticated new museum has a logo that looks like it belongs on a box of breakfast cereal, we may have difficulty attracting an audience. Conversely, it is possible to have a logo that is too impressive, that promises too much. Mr. Rand speaks again:
A logo derives meaning from the quality of the thing it symbolizes, not the other way around.
In the case of our logo development, many questions needed to be answered. Does it reflect our content? Is it memorable? Is it unique? Will it work alongside the Bank of Canada logo? Does it evoke our building? Can it work in multiple sizes? Does it make me look fat? OK, that last one’s pretty low on the list, but all the demands made upon this humble little design are a bit mind-boggling.
This highly adaptable design can be tilted, shifted, stretched and overlaid in many different ways and colours for any number of uses.
And here it is. What do you think? Nice, eh? We like it. It’s a very flexible design and right now our graphics team is busy adapting it to a dozen different uses and formats. We believe it will serve us a long time and now we just have to make sure our new museum will be up to our logo’s standard. No problem there.
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The Museum Blog
June 23, 2014
With all the blogging we’ve been doing for Voices from the Engraver, you’d think we had nothing else on our exhibition plate. We do, actually, and it’s called CENTimental Journey. This temporary exhibition, hosted at the Canadian Museum of History, walks you through more than 150 years of the Canadian 1 cent piece.
CENTimental Journey
By: Graham Iddon
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June 16, 2014
We are coming up on a year since we closed the doors on the physical museum. During that year, we’ve worked very hard to make sure everybody knows that we are still a functioning museum and one that will be opening its doors again in a few years on a beautiful new space, with an expanded mission and mandate.
Museum Reconstruction - Part 2
By: Graham Iddon
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June 6, 2014
For you as the steward of your collection, your aim is to preserve the items as best as you can by protecting them from further deterioration. The pros call this preservation.
Becoming a Collector III
By: Graham Iddon
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May 26, 2014
This exhibition is about engravers, production processes and the beauty of postage stamps and bank notes. In the previous episode of this series we talked about the process surrounding securing the bank notes for this exhibition and how it had to take into account both the needs of the exhibition team and the concerns of the collections department.
The Adventure of Exhibit Planning IV
By: Graham Iddon
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