Say hello to our new logo
Corporate logos are everywhere. They are so prevalent and deceptively simple that we often don’t recognize that they are extraordinarily sophisticated little symbols that carry a disproportionate amount of communication responsibility. For good reason, logo design is an elite field of an already complex business; the brainiest of all graphic design. To quote legendary graphic designer Paul Rand:
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
That’s a tall order. It’s all about identity, and part of the process of rebuilding a museum like ours is to rebuild its identity. The logo is a key feature and becomes nearly as important as the design of the museum itself because the logo is often the first impression that people will get of it. If our sophisticated new museum has a logo that looks like it belongs on a box of breakfast cereal, we may have difficulty attracting an audience. Conversely, it is possible to have a logo that is too impressive, that promises too much. Mr. Rand speaks again:
A logo derives meaning from the quality of the thing it symbolizes, not the other way around.
In the case of our logo development, many questions needed to be answered. Does it reflect our content? Is it memorable? Is it unique? Will it work alongside the Bank of Canada logo? Does it evoke our building? Can it work in multiple sizes? Does it make me look fat? OK, that last one’s pretty low on the list, but all the demands made upon this humble little design are a bit mind-boggling.
This highly adaptable design can be tilted, shifted, stretched and overlaid in many different ways and colours for any number of uses.
And here it is. What do you think? Nice, eh? We like it. It’s a very flexible design and right now our graphics team is busy adapting it to a dozen different uses and formats. We believe it will serve us a long time and now we just have to make sure our new museum will be up to our logo’s standard. No problem there.
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The Museum Blog
February 27, 2018
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By: David Bergeron
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Blog posts
January 30, 2018
Now you might wonder just how a museum specializing in economics and currency expects to interpret the history of a legendary arctic explorer—through money, of course.
Before the Erebus
By: Graham Iddon
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Blog posts
January 3, 2018
Now that we are again back in our house, we’ve invited one of our wandering exhibitions home for a visit: Decoding E-Money.
Decoding E-Money Is Here
By: Graham Iddon
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Blog posts
November 23, 2017
Every year the conference of the International Federation of Finance Museums (IFFM) draws museum directors from five continents to a get-together aimed at sharing best-practices and keeping up with the latest trends in the world of financial museums. This year was the Bank’s first opportunity to attend the conference with a museum in fully-operational mode.
The Bank of Canada Museum Goes International
By: Ken Ross
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